LogDog is an identity theft protection app for all your essential accounts, including email and social media. Once downloaded, if the app notices unusual activity, it sends you an alert (like a guard dog) so that you can contact the company in question to keep yourself from being hacked and prevent your identity from being stolen. Because the success of LogDog is dependent on the number of downloads, their primary goal with SEO was to increase downloads of their app through traffic to their website. Using carefully chosen keywords and targeted articles, the click-through rate and download rate have both seen an increase, and the ranks of the targeted keywords have a seen a significant improvement.
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