In an ever more competitive internet sphere, businesses are doing everything they can to get an edge on the competition. This includes pay-per-click advertising, email marketing, affiliate programs, and creating content in a hope that it will go viral. But one of the most overlooked, and effective internet marketing techniques is search engine optimization.
Search Engine Optimization – also known by the acronym SEO – is the technique of getting a website to rank high among the top organic search results in a major search engine like Google, Yahoo, or Bing. SEO has many benefits for businesses, including an increase in traffic to their website, a better ROI, and an increase in brand recognition and credibility.
The reason SEO is so effective is because it is more cost-effective than paid ads, and is extremely powerful; in fact increases in search rank position can exponentially increase a website’s click through rate. The first position on the Search Engine Results Page (SERP) often receives a click through rate of between 35% and 40%. That is a huge number, especially when you consider that the remaining results (which could number in the millions) are left to split among the remaining 60% of traffic.
As more businesses become aware of the benefits of SEO, they are increasingly including it in their internet marketing strategies. Yet, some businesses think that SEO is a simple task that can be done in-house, and don’t invest the time and resources into properly employing a well-developed SEO strategy. Others look for budget options and employ international companies that do shoddy SEO work.
Online Performance provides a different breed of SEO services. The company is made up of experienced and skilled SEO professionals with years of experience. They have proven that businesses can outsource search engine optimization to an international firm, and still get top results. In fact, the company guarantees its customers premium SEO services at a price that can’t be beat.
Why Outsource Search Engine Optimization Services?
If you are a business owner or marketing manager, you may ask yourself the simple question: why should I outsource my SEO services if I can find an SEO expert to take care of it in-house? While employing in-house may seem like the simplest remedy, it is not always the best solution when it comes to SEO.
That’s because truly skilled SEO professionals are not easy to find, and it’s often very expensive to keep them employed full-time. Similarly, many businesses do not need an SEO expert to constantly work on their website; instead they just need a trained professional to make changes when content is added or updated. In the end, it becomes inefficient to employ SEO professionals because you will wind up overpaying for their services.
This fact may cause many businesses to delegate the SEO task to an existing employee. These companies may think that SEO is a collection of tips and tricks that can be quickly learned, and implemented by an existing staff member. It is anything but the case.
Search engine optimization is both an art and a science. SEO expertise comes from years of experience in the industry. It requires technical knowledge of a website’s architecture, the ability to create quality and engaging content, and knowledge of the internet marketing industry, including changes to search engine ranking practices.
That’s where Online Performance comes into play. By choosing to outsource search engine optimization you are taking the most economical approach to SEO, but simultaneously guaranteeing your business quality results which last.
That’s because the Online Performance team is always up-to-date with the most important SEO techniques and industry trends. The minute Google changes their algorithm or makes a change that will influence website rankings, Online Performance’s team will know how these changes will affect your website, and what needs to be done to guarantee a good ranking on the search engine results pages.
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What to Look for in an SEO Agency
If you are looking to outsource search engine optimization services, there are a few things you need to keep in mind when comparing different SEO agencies:
- The first step is to consider your SEO needs. Not every business has the same objective, and it’s important to understand what you want to accomplish before turning to an SEO agency. Do you need a one-time SEO check-up? Do you need ongoing SEO services? If you don’t know exactly what your business needs, you won’t be able to measure if the SEO company is making progress or not.
- Examine their portfolio to see the type of success they have had in the past. A serious SEO agency should have no problem providing you with examples of successful campaigns they have run for competitive keywords.
- Make sure the agency understands your demands and goals. The best SEO firms will work with you to tailor-make a custom plan for your business. They should also take the time to explain the different options your business can take, and the results that you should expect within a certain time period.
- Speak extensively with the firm to make sure they are using best practices, and not employing any black-hat SEO tricks that may hurt your SEO (and your business) in the long run. This is hugely important, especially when outsourcing, because many firms try cutting corners and taking shortcuts that will wind up penalizing your website’s ranking.
Online Performance can provide you with all of the above and even more. We are proud to offer the best SEO services on the market, at a price that can’t be beat. Our technical and content experts will completely analyze your website and optimize every part of it to help it rank on the top search engines in no time.
Overall, the internet is one of the most powerful tools businesses have ever confronted. Search engines have revolutionized the way consumers find and interact with the products they want and need. This has led to increased competition between businesses as they fight for coveted positions on search engines’ organic results pages.
SEO has therefore become a major focus for those that want to get as much organic traffic to their website as possible. If you are looking to outsource search engine optimization services, don’t get stuck in a situation where you overpay for ineffective practices or take shortcuts and don’t see any results. Stick to quality SEO firms like Online Performance, a top SEO agency in London that can provide you with guaranteed results.